1. Introduction

Welcome to Waveforge Music ("we," "our," or "us"). We operate the website located at https://www.waveforge.com (the "Site"). We are committed to protecting your privacy and ensuring the security of your personal information.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, interact with our artists, or use our services. By accessing the Site, you agree to the terms of this policy.

Scope of Compliance: This policy is drafted to align with major global data protection frameworks, including the General Data Protection Regulation (GDPR) (EU/UK) and other applicable international standards. By accessing and using our website, you agree to comply with and be bound by the Terms Of Use. Please read these terms carefully before using our services.

2. Information We Collect

We collect information that you provide directly to us and information collected automatically through our Site and third-party services.

A. Information You Provide

• Contact & Inquiry Data: When you fill out forms (via Typeform, Zoho Sales IQ, Bandcamp, or contact pages), we collect names, email addresses, phone numbers, and message content.
• Artist Submissions: When submitting demos via LabelRadar or BigCartel, we collect artist bios, music files, and social media links.
• Transaction Data: If you purchase merchandise or digital goods via BigCartel, we collect billing and shipping information.

B. Information Collected Automatically

• Usage Data: IP address, browser type, operating system, referring URLs, and pages visited.
• Device Data: Device identifiers and mobile network information.
• Cookies & Tracking: We use cookies and similar technologies to track activity on our Site.

3. Third-Party Services and Data Sharing

We do not sell your personal data. However, we utilize various third-party service providers to operate our business. These providers may have access to your data solely to perform tasks on our behalf.

A. Analytics and Performancey

• Google Analytics: We use this service to understand how visitors interact with our Site. It collects IP addresses and browsing behavior. You can opt-out via the Google Analytics Opt-out Browser Add-on.

• Google Fonts: We load fonts from Google servers to ensure consistent typography. This may involve sending your IP address to Google.

B. Marketing and Advertising

• Google AdSense: We display ads on our Site. Google may use cookies to serve ads based on your past visits to our Site or other websites.
• Short.io: We use this link shortening service for tracking campaign performance. Clicks on shortened links may be logged.

C. Customer Support and Communication

• Zoho Sales IQ: Used for live chat and visitor tracking on our Site.
• Typeform: Used for surveys, email lists, and contact forms. Data is processed according to Typeform's privacy policy.
• LabelRadar: Used specifically for managing artist demo submissions and communication.

D. Social Media and Streaming Integrationn

Our Site contains links and embedded content from the following platforms. When you interact with these elements, the respective platform collects data according to their own policies:

• Streaming: Spotify, Apple Music, YouTube, Bandcamp.
• Social Networks: Twitter/X, Tumblr, Instagram.
• E-commerce: BigCartel.

Note: We do not control the privacy practices of these third-party platforms. We encourage you to review their respective privacy policies.

E. Design and Assets

• Font Awesome: We use this library for icons. Depending on implementation, this may involve loading assets from external servers.

4. How We Use Your Information

We use the collected information for the following purposes:

1. Service Delivery: To process transactions, manage artist submissions, and respond to inquiries.
2. Analytics: To improve website functionality, user experience, and content strategy.
3. Marketing: To send newsletters, promotional offers, and updates about our artists (only with your consent where required by law).
4. Security: To detect and prevent fraud, abuse, or security breaches.
5. Legal Compliance: To comply with applicable laws, regulations, and legal processes.

5. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), our legal basis for processing your data includes:

• Consent: Where you have given clear consent (e.g., subscribing to a newsletter).
• Contractual Necessity: To fulfill a contract with you (e.g., processing a BigCartel order).
• Legitimate Interests: For analytics, security, and improving our services, provided these interests do not override your rights.
• Legal Obligation: To comply with tax or accounting laws.

6. International Data Transfers

Waveforge Music operates globally. Your information may be transferred to—and processed in—countries other than your own. These countries may have different data protection laws.

• We ensure appropriate safeguards are in place for such transfers, such as Standard Contractual Clauses (SCCs) approved by the European Commission, or reliance on adequacy decisions where applicable.
• Many of our third-party providers (e.g., Google, Zoho, Typeform) are certified under the EU-US Data Privacy Framework or similar mechanisms.

Your Rights

Depending on your location, you may have the following rights:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate data.
• Right to Erasure ("Right to be Forgotten"): Request deletion of your data, subject to legal exceptions.
• Right to Restrict Processing: Request limitation of how we use your data.
• Right to Data Portability: Receive your data in a structured, machine-readable format.
• Right to Object: Object to processing based on legitimate interests or direct marketing.
• Right to Withdraw Consent: Withdraw consent at any time where processing was based on consent.

To exercise these rights, please contact us at [Insert Contact Email]. We will respond within 30 days.

8. Cookies and Tracking Technologies

We use cookies to enhance your experience.

• Essential Cookies: Necessary for the Site to function (e.g., session management).
• Analytics Cookies: Used by Google Analytics to track usage.
• Marketing Cookies: Used by Google AdSense and social media plugins to track ad effectiveness.

You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of the Site.

9. Children's Privacy

Our Site is not intended for children under the age of 13 (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect personal information from children. If we become aware of such collection, we will take steps to delete the information.

10. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee its absolute security.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last Updated" date. You are advised to review this policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

• Email: info@waveforge.com
• Address: P. O. Box, CH-4125 Riehen, Basel-Stadt, Switzerland.
• Website: https://www.waveforge.com